Content Writing Guide: How to write a useful and relevant blog article

In order to write a good article, to be read, distributed to some Director Articole and appreciated by readers, you must follow some rules. Don’t be scared, there aren’t many and they are not difficult to apply, but they really make the difference between a mediocre and a valuable article.

And if you learn to write a good article, know that the same rules apply to other content materials (ebooks, whitepapers, etc.), so you will start with a competitive advantage.

Let’s take them one at a time.

Before writing the article

Before writing the article, you need to go through a series of steps. Of course, you can also write what goes through your head, without a specific purpose, but if you use the blog as a marketing tool, you definitely want to get something through that article.

What is your goal?

Before you start writing, you will need to determine the purpose of your article.

First of all, think about what marketing objective you are pursuing through this content material.

Do you want more site traffic? Do you want to generate leads for your business (gather email addresses / subscribers)? Sell ​​a product or service? Grow your Facebook community? Need an article to spark interactions and discussions in the comments area?

Whatever your goal, it is necessary to identify it before writing the article, and to be guided by it.

What is your audience?

Next, to whom is your article addressed? Who do you want to read? You need to consider the client, and write the article according to the level of understanding of your target audience. Try to address your audience’s problems, answer questions, help them with valuable information or inspire them with your article, if you want them to resonate with what you write.

In addition, you have another choice to make: how complex will your article be? If you want to write about a general topic (eg “What is email marketing”), you will most likely have a long and complex article. Instead, if you want to go on a niche topic (eg “How to create an email template in MailChimp”), it will be more specific, and implicitly shorter. It depends on you what approach you will take, it is important to make this decision before you start writing. This will make you realize how much you need to go into detail and will help you structure your article.

And, speaking of the structure , it is extremely useful to make a small sketch of the article, with the main sections that will be included in the article / main topics you want to address.